Tide Cleaners has opened eight locations across Brevard County following the conversion of eight former Crest Cleaners stores. The new locations in Titusville, Merritt Island, Port St. John, Cocoa, Rockledge, Viera, and Melbourne began operations on April 10, 2026, after a remodeling process that included updated interiors and expanded services. The transition was managed by local franchisee Clean and Press Solutions, LLC, which is owned by the Mirpuri family. The stores now offer dry cleaning, Wash & Fold, household item cleaning, uniform cleaning, and same-day service at select locations. Some locations also provide 24/7 pickup and drop-off, along with digital notifications and account management tools.
The conversion of the Crest Cleaners locations was part of a strategy to modernize existing laundry services while retaining staff and customer relationships. Each store now features a refreshed design and additional services compared to the previous locations. The Tide Cleaners brand, known for its convenience and reliability, is now available in communities that previously relied on the older Crest Cleaners model.
To celebrate the openings, a promotion called Grand Clean Week runs from April 13 to 18 at all eight locations. Daily prizes and limited-time offers, including one free dry-cleaned item, are part of the event. A ribbon-cutting ceremony is scheduled for April 13 at noon at the Cocoa location to officially mark the start of the celebration.
The Tide Spacecoast Family, which operates the locations, emphasized the importance of building on existing community ties while improving convenience. 'These stores have long been part of their neighborhoods, and we wanted to build on that foundation while bringing additional convenience to local customers,' said the franchise team. 'By refreshing the stores and expanding services, we're creating a more modern experience while keeping the familiar service people already trust.'
Customers can now access Tide Cleaners' services at multiple locations across Brevard County. The franchisee plans to continue expanding services and maintaining the local presence that has defined the stores for years.