The Melbourne Arts Festival begins Friday, January 23, featuring art installations, live performances, and workshops across downtown Melbourne. Organizers emphasize the event is free and open to all ages, with activities concentrated near the Melbourne Square and沿河公园. A schedule of live music on the waterfront includes local bands performing from 5 p.m. to 9 p.m. each night through Sunday. TAPinto is hosting a separate music festival at the Melbourne Civic Center on Saturday, January 24, with a lineup of regional artists. Admission is $15 for adults and $10 for students, with proceeds benefiting the Brevard County Arts Council. The event runs from 6 p.m. to midnight, featuring genres ranging from indie rock to jazz. Local business owners report increased foot traffic in the downtown area ahead of the festivals. Sarah Mitchell, owner of the downtown café The Daily Grind, said her store has sold out of pastries twice this week. 'We’re seeing more families and young professionals coming in,' she said. The festivals coincide with the start of Brevard County’s annual winter tourism campaign, which runs through February 28. City officials note the events are part of a broader effort to boost attendance at downtown venues. The Melbourne Arts Festival is presented by the City of Melbourne and the Brevard County Arts Council, with support from local sponsors including the Melbourne Chamber of Commerce. The TAPinto event is organized by the nonprofit Brevard County Media Group. Both festivals are expected to draw thousands of visitors over the three-day period.