SpaceX is preparing for its 100th commercial launch from Cape Canaveral Air Force Station, scheduled for March 15, 2024. The mission will carry satellites for Starlink, the company's global broadband network. The launch will take place from Space Launch Complex 40, a site that has hosted over 50 missions since 2010. SpaceX officials confirmed the timeline in a February 28 press release, stating the mission is part of the company's effort to expand internet coverage to rural areas of Africa and South America. "This is a milestone for our team and for the Space Coast," said John T. Harris, a SpaceX operations manager based in Titusville. "Every launch here strengthens our ability to deliver reliable service to millions of people." The 100th mission will be the first since the company resumed launches from the East Coast following a 2023 pause due to technical reviews. SpaceX has hired over 200 new employees in Brevard County since January, according to local business records. The company's presence has fueled growth in related industries, with nearby firms reporting increased demand for rocket components and launch support services. Meanwhile, SpaceX's Starship program continues testing at its South Texas facility, though no public updates were shared during a January visit by Brevard County officials. The company has not announced plans for a Starship launch from Florida, but officials said the East Coast remains a key site for future missions. Local residents have mixed reactions to the expansion. Maria Gonzalez, a Titusville teacher, said the launches are "a reminder of what our community can achieve." Others, like retiree James Carter, have expressed concerns about noise and safety. SpaceX has not commented on the feedback but reiterated its commitment to working with local authorities on mitigation efforts. The company's activities are expected to contribute over $1 billion to Brevard County's economy in 2024, according to a 2023 economic impact study by the University of Central Florida.