The Space Coast Office of Tourism has kicked off its Spring Campaign, aiming to draw visitors to Brevard County through a mix of space-themed activities and local festivals. The campaign, announced during a virtual meeting on March 15, focuses on events like the Kennedy Space Center Visitor Complex's new exhibit and the Melbourne Beach Sea Turtle Conservation Program. "This campaign is about showcasing what makes our community special," said Director Emily Carter during the meeting. "From rocket launches to family-friendly festivals, there's something for everyone." The initiative includes partnerships with local businesses to offer discounts and special packages for tourists. The campaign runs through May 31 and features weekly highlights on the office's website and social media. A key component is the "Explore the Space Coast" passport program, which rewards visitors with free merchandise after attending five designated events. The office also plans to host a series of pop-up markets in Cocoa and Titusville, featuring local artisans and food vendors. "We want to make sure residents and visitors alike feel connected to our community," Carter added. The campaign builds on last year's efforts, which saw a 12% increase in tourism-related revenue. Data from the Brevard County Economic Development Commission shows that visitor spending reached $1.2 billion in 2023, with space tourism accounting for 35% of that total. The office will release a detailed report on campaign metrics in June. Local officials have praised the initiative, with City Commissioner Mark Thompson calling it "a smart investment in our economy." The Spring Campaign will be promoted through billboards along State Road 520 and radio ads on WFSU and WABE. The first event under the campaign, a solar eclipse viewing party at the Brevard Public Works Complex, is scheduled for April 8.