PopUp Bagels, a takeout-only bagel shop founded in 2020, is expanding to more than 30 locations in Florida. The company confirmed plans for new shops in Orlando, Miami, and Brevard County this spring, with 30+ locations expected statewide by 2027. Currently, six Florida locations are open, five of which launched in 2025. Adam Goldberg, the founder, started the business during the pandemic from his kitchen in Connecticut. The chain has grown to 30 stores across 10 states and Washington D.C., with Florida’s six locations and counting.
The brand’s no-frills approach includes a simple menu and a unique 'Grip, Rip and Dip' eating method. Bagels are sold unsliced and served fresh, with a focus on crispy crusts and soft interiors. PopUp Bagels has built a cult following, with customers waiting hours for its hot, handmade bagels. The company’s website states its goal is to 'make you the best, freshest bagels' with 'plainly perfect' textures and seed proportions.
New locations will include Rockledge in Brevard County, joining existing shops in Miami and Orlando. Company officials said 100 new locations are planned nationwide by 2027, with Florida’s expansion prioritizing major cities and suburban areas. The chain’s current Florida locations include five opened in 2025 and one from 2024. PopUp Bagels has avoided aggressive marketing, relying instead on social media and word-of-mouth to build its reputation.
The expansion comes as the company seeks to meet growing demand. With 30 stores already open, the chain aims to increase its presence in Florida by 2027. Specific details about Brevard County’s Rockledge location, including a projected opening date, were not provided. The company has not disclosed franchise fees or employment plans for new locations.