Pop Up Bagels is set to open its first Brevard County location at The Crossings at Viera, 2105 Viera Boulevard, by the end of spring 2025. The company announced the news on Instagram, noting the expansion to Viera. A permit for the 1,200-square-foot space was filed with Brevard County under MPZ Pop LLC, linked to franchisee Kal Gullapalli. Gullapalli also operates the soon-to-open Winter Park location at 646 Orlando Avenue.
The renovation cost for the Viera space is estimated at $350,000. The bagel shop’s menu will feature five core flavors: plain, poppy seed, salt, sesame, and everything. These will be served with plain or scallion cream cheese, plus limited-edition options. The company, founded by Adam Goldberg during the pandemic as a pop-up shop, now has more than a dozen locations nationwide and aims to open up to 300 in the future.
Goldberg started the business by selling bagels to friends and family, but demand grew quickly. The streamlined menu focuses on quality and consistency. The Viera location will be the first in Brevard, joining other franchisees across Florida. The shop’s opening is expected to add to the area’s dining options at The Crossings, a retail and restaurant complex in Rockledge.
The Crossings at Viera is located at 2105 Viera Boulevard, Rockledge, FL 32955. The expansion follows a surge in interest for the brand, which has drawn attention from food media like the Orlando Business Journal. No specific opening date has been set yet, but baking is expected to begin by late spring 2025.