Restaurants in North Indian River and South Brevard County are introducing weekly specials to draw in customers. The initiative, which began in early March, includes discounted menu items at several eateries along the coast. Local business owners say the specials aim to boost foot traffic during slower months. "It’s a way to keep people coming back," said one restaurant manager in Sebastian. The specials vary by location but often feature dishes like grilled seafood, pasta, and signature cocktails. Some establishments offer 2-for-1 deals on appetizers or reduced prices on weekend brunches. A seafood restaurant in Vero Beach is highlighting its daily catch at half price every Thursday. The program has already drawn attention from nearby towns, with some customers traveling farther to take advantage of the deals. A family from Melbourne visited a South Brevard eatery last week specifically for a $10 burger special. "We’re seeing more people than usual," said a server at the restaurant. While the focus is on affordability, several restaurants have maintained quality standards. A chef in Indialantic noted that ingredients remain fresh and portion sizes unchanged. The specials are available through May, with some locations planning to extend them based on demand. The weekly offers are part of a broader effort to support local dining. Business associations in the area have encouraged participation, noting that similar programs in other counties increased sales by up to 15%. Restaurants report steady interest, though some note that weather patterns may influence future attendance.