The American Space Museum will host its third-annual 321 Day festival on Saturday, March 21, at Space View Park in Titusville. The event celebrates Brevard County’s space history and its 321 area code, with organizers planning a crowd-led countdown to 3:21 p.m. The Brevard County Commission has officially named March 21 as Space Coast Day, a designation passed in January to honor the region’s role in space exploration. The festival runs from 11 a.m. to 5 p.m. and includes food trucks, music, and exhibitors.
Jennifer Rothblatt, a museum volunteer leading the event planning committee, said the festival will expand to fill Space View Park and Veterans Park. She called it a chance to 'continue to grow' the event while highlighting local history. The timing of the festival overlaps with NASA’s preparations for the Artemis II moon mission, which could launch as early as April 1 from Kennedy Space Center. NASA has not yet set a specific launch date.
On Thursday, March 19, at 8 p.m., the Crawler-Transporter 2 will move the Space Launch System rocket and mobile launch tower from the Vehicle Assembly Building to pad 39B. The event’s organizers hope the countdown to 3:21 p.m. on March 21 will mirror the excitement of NASA’s launches. The Brevard County Commission’s resolution also cited the area’s 'historic role in the advancement of space exploration and scientific innovation.'
The festival’s organizers aim to connect the community with the region’s space legacy while drawing attention to current missions. The countdown to 3:21 p.m. will be a focal point, with attendees encouraged to participate. The event’s location near the Indian River and its proximity to Kennedy Space Center underscore Brevard’s unique position in the space industry. No details about Artemis II’s launch window have been finalized, but the festival’s timing aligns with ongoing preparations at the space center.